• Fun to use

    Users love to participate in the online LEMtool studies

  • Scientifically validated

    The emotions, characters and tool have been scientifically validated

  • Beyond usability

    Go from just preventing negative emotions to creating positive emotions

  • Emotions motivate

    Once you have the power to engage emotionally, you can motivate your users

A unique online tool to measure web and media emotions

LEMtool makes it possible to uncover the emotional impact of a design. You can test sketches, mock-ups, early designs, websites or any other image. In other words: testing at any stage in the design process is possible. With LEMtool it is even possible to evaluate live websites or working prototypes on a password protected location.

8 Web-relevant emotions

For LEMtool, relevant emotions for web- and media experiences have been defined and validated.

Cartoon character

The LEMtool has been developed to depict emotions in the clearest, most recognizable way.

Self-report

It is hard to measure emotions especially as the cognitive process is often not uncovered. Self-report is therefore vital.

Compare & benchmark

Are you designing a website in a highly competitive environment and is the user experience the dimension on which you can make the difference?