Measuring emotions of (interactive) media and advertisements
With regard to designing for emotion and measuring emotions, the Internet is a particularly challenging area because of its highly interactive characteristics. When one encounters a website that provokes disgust as a result of an unpleasant visual design, all a person has to do is hit the back button in the browser to withdraw from the emotionally unpleasant interaction. On top of that, humans have an extraordinary ability to make very rapid judgments of visual qualities of a website.
We are currently working on an improved version two, which will be available in Q1 2010.
LEMtool makes the difference
The LEMtool (layered emotion measurement tool) has been developed to measure emotions in a non verbal way especially in interactive mediated contexts like the web, media and advertisements.