A SusaGroup product

LEMtool was developed and is offered by


SusaGroup is a strategic design consultancy with a particular focus on emotion as the key to create better, more enjoyable products and services and meaningful experiences in the end. SusaGroup combines scientific competences with market insights in the development and application of innovative, valid, and relevant tools to measure emotions. SusaGroup advises and trains several large corporations and FMCG’s in improving their products and services based on insights in the emotions of their customers.

You matter to us, but we love your clients even more

In a material world where people seek beyond stuff, the people who design this stuff have a big responsibility. They have to fill the gap between creation and concerns. We facilitate this. Our approach is about combining deep questioning (Why do we need this?) and great design (How can we improve this?). We put people before technology. We design for experience, for emotions.

Making the difference based on emotions

Emotions guide, enrich and ennoble life; they provide meaning to everyday existence. The experiential or emotional quality of products is becoming more and more important for differential advantage in the marketplace.

Gain a unique competitive advantage

Influencing the behaviour and satisfaction of your customers has never been more effective. Even though it is not possible to design an experience in itself, measuring experiences and more specifically emotional experience will give you a head start. It enables you to design interventions that will create great experiences that are both authentic and meaningful.

Build lasting relationships

Emotionally engaged customers do not choose your product, but rather feel it is the right product for them.

Read more about us and our services at www.susagroup.com